4.2

Estimated Arrival Dates for DF Readers’ Pre-Ordered iPhone Duos

AppleBusiness & Strategy

Gruber polled his social media followers on X, Threads, and Mastodon about their iPhone Duo pre-order delivery estimates, collecting nearly 2,900 responses. October and November dates were nearly tied at roughly 37-39% each, surprising him with how many people secured October delivery. He interprets the unusually low December figure (10%, lower than January's 14%) as Apple deliberately under-promising to guarantee Christmas delivery. He notes some estimates are already moving up and takes a parting shot at Bluesky for still lacking a native poll feature after three-plus years.

The counterintuitive scarcity of December delivery dates relative to January reflects Apple's deliberate caution about holiday promises, not a supply bottleneck β€” a small but telling sign of operational discipline.
  • 5

    I think Apple is only promising 'December' for shipments they are 100 percent certain they can deliver by Christmas.

  • 4

    I bet a bunch of the orders promised for January will in fact ship in December β€” albeit perhaps too-late-for-Christmas December.

  • 5

    No one should mistake my audience as representative of the general public in any poll, but I bet my audience is at least ballpark representative of the general public when it comes to something like pre-ordering, at the crack of dawn, a new iPhone form factor that costs $2000 to $3200.

  • 6

    Despite launching over three years ago β€” it still lacks a poll feature.

  • 1

    The results were interesting; I'm glad I asked.

observational, data-driven, mildly opinionated