Summary

Gruber pushes back forcefully against a MacRumors report claiming Apple has given up on the Vision Pro platform after the M5 refresh failed to boost sales. He acknowledges that Vision Pro sales have been disappointing but argues that Apple's internal expectations were never high to begin with, and the M5 speed bump was never intended to be transformative. He claims to know for a fact that VisionOS 27 is coming at WWDC, new hardware is in the works, and the Vision team has not been disbanded. He draws a contrast with how Apple actually shut down Project Titan — with an all-hands meeting — arguing the team wouldn't learn about their own dissolution from a leak.

Key Insight

Despite genuinely disappointing sales, Apple's Vision platform is very much alive with new software and hardware in active development — reports of its death are not just premature but flatly wrong.

Spicy Quotes (click to share)

• 7

  This report comes as news to everyone at Apple working in the Vision Product Group (VPG). Nothing about the future of the platform has changed recently.

• 7

  I don't think there was a single person in Cupertino — not one — who looked at first-generation Vision Pro sales and thought, 'I know what will turn this around in a big way: a second-generation speed bump where the M2 chip is upgraded to an M5!'

• 5

  I know for a fact that it is not true that the teams working on the Vision platform have 'been redistributed to other teams within Apple.'

• 3

  There's a VisionOS 27 update coming at WWDC and new hardware in the works. Not just AR glasses, but immersive Vision headsets.

• 5

  The way Ternus and Joz were talking about the platform, and immersive content, this month was not lacking in enthusiasm. It was asking for patience.

• 9

  When Apple threw in the towel on Project Titan, an all-hands was held to break the news. The team didn't learn it from a fucking leak.

• 6

  No one on the planet is more keenly aware of how few people own a Vision Pro than the people who work on the Vision platform.

• 7

  Tell people you work on Vision Pro, and the best answer you're likely to get is 'Oh, nice, uh, I think I've heard about that.'

Tone

combative, authoritative, corrective