Summary

Gruber enthusiastically recommends David Pogue's new book 'Apple: The First 50 Years' as an essential addition to Apple history literature. He highlights the book's comprehensive scope, meticulous research, and entertaining writing, calling it an instant classic. Gruber singles out a never-before-told anecdote about Scott Forstall secretly building App Store foundations against Steve Jobs's wishes as exemplary of the book's fresh reporting. The nearly 600-page full-color hardcover is praised as both a great read and a reference work for decades to come.

Key Insight

Pogue's book is the definitive Apple history, combining exhaustive research with fresh revelations — like Forstall secretly building the App Store against Jobs's wishes — that rewrite key chapters of the company's story.

Spicy Quotes (click to share)

• 2

  The book is nothing short of an instant classic — simultaneously a very enjoyable read, and a meticulously-researched reference for the decades to come.

• 2

  Pogue both covers well-known ground and reports umpteen nuggets, anecdotes, and details that have never been told before.

• 2

  Apple's history is both literally and figuratively colorful, and the photos and screenshots Pogue includes are terrific.

• 3

  It is a veritable encyclopedia of Apple history. Just a remarkable, essential, and unique work.

• 3

  I want you to make a list of every app any customer would ever want to use.

• 4

  He'd disobeyed Jobs and wound up saving the project.

Tone

enthusiastic